Burger Boy

Intro

Burger Boy was created as a personal project, I wanted to create a brand that conveyed the joy of eating, an almost childlike joy of your parents taking ýou out for burgers,

The Process

I wanted to create a mascot for the brand, the burger boy who is also the name sake, a happy and joyful boy with a wide grin. I also wanted to introduce playful elements to convey the fun of eating and trying new things and tastes, the mascot went through a lot of phases before eventually settling on the big chinned boy in the logo.

The Thoughts behind

I realized that a lot of fast food is fairly orange and beige, and as such blue was chosen as a contrast color that would make the food able to pop even more. The pattern of checks was chosen as a way to induce nostalgia as it is a part of a lot of people's childhood memories, and as such a way to get people back into their childlike headspace. It was a challenge making sure the brand did not come across as too childlike and unserious as it is intended for all ages, I feel like it balances fun and seriousness well, to create a wholesome brand where parents can pass on their childhood memories or relive their own.