Havlykke Håndværk
Local carpenter Jonas has the company Havlykke Håndværk, with an eye for detail and classy carpentry, the brands has a premium edge, unmacthed by competitors.
Logo Design
Intro
On the southernmost island of Falster in Denmark there is Jonas, a very passionate young carpenter who wanted to start his own company, by the name “Havlykke Håndværk” which translate to “Havlykke Craftmanship” together we created a visual Identity, that clearly communicate the company's values.
The Process
In order to distinguish the brand from competitors we started with a visual audit of local carpenters, and quickly realised that the color blue was underutilized in the space.
It was important for Jonas that the quality of his work was represented in the brands identity, and the passion he puts in to every project, he wanted the brand to have a premium edge as well as reliability, we started exploring several concepts before landing on this one.
The Thoughts behind
The surname havlykke translate to ocean loop or happiness so the blue was chosen to represent his surnames as well as the ocean that surround the Island, in addition it was an underutilized color in the space, but most importantly it is the color of trust, and trust was one of the most important things for Jonas. To create an interesting visual queue we created a ligature of the two k’s with fairly thin letters representing the wood they usually work with. Everything was slanted slightly like the teeth of a saw, but also to create the sense of forward momentum. The logo needed to work across different types of media, and so an icon and a slogan was born. Shorted down the company would become HH, which were arranged in a crest like tenon-joints around it the slogan “Det rigtige valg siden 2020” translated it means “The right choice since 2020” and since then many people have indeed found it the right choice
